Useful Points from Google

Images and flash on your website

Interesting video from Google, they are answering a question about what you should do if you don’t have much text on your website. The main focus is on how you can enhance images (In terms of helping with search engine rankings) by adding a good description and some useful additional text, or ‘alt text’.

Google cannot see what a photo is so unless they are described within the filename and the text around the photo then they are simply a black hole on your site, this won’t necessarily go against you but you want score any points when it comes to your search engine rankings. The video also goes onto describe the best way of using flash on your site and that embedding text in images is a bit of a wasted opportunity.

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