Moment of Truth Goes Mobile

Mobile spending approaches £600m in UK

Came across a nice infographic today from Momads, see below, on the rise of mobile spending so thought it was worth sharing. We then found ourselves reading this article from UK Talk Marketing which has some good facts and figures…

British smart phone users are now spending £581m a year by making purchases on their mobile phone through apps. In research conducted by mobile marketing specialists The BIO Agency, it appears that one in five smartphone users in the UK purchase items through apps. This translates to an average spend of over £30 (£33.46) per person per month, equating to an annual spend of over £400 (£401.52).

The research also revealed that this new trend is due to the convenience of purchasing through apps on smartphones, with over 78 per cent of respondents citing this reason.

The study also analysed consumer behaviour across retail sectors to show which individual sectors generated the highest average consumer spend through apps. The categories included takeaway food, cinema tickets, books, DVDs/games, clothing, grocery shopping, travel tickets and music.

The top five areas that consumers spend through apps are groceries (average spend per person – £75.69 a month), followed by travel tickets (56.26 per month) and clothing (47.12 per month).

Read the full article


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